The Art of Mastering Messaging

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How to Get Your Business SMS Messaging Right

So far, a significant number of small enterprises have not optimally utilized the power of short message service (SMS) in marketing their offerings. Yet, business sms marketing can be very effective if deployed well, considering that 98% of phone text messages are opened. You cannot afford to ignore this approach to customer messaging when you consider how impressive the potential return on investment is.

Here are tips for making your business texting promotions very effective:

Abide by SMS Promotions Rules

There are regulations against SMS spamming, so avoid it all costs. Nonetheless, it’s possible to entice your customers during online engagements to register for your sms marketing. In one scenario, you may encourage a prospect to sign up for the messaging by personally sending you a phone sms or choosing a checkbox option. Potential customers signing up certainly convert better.

Avoid Long SMS

You’re better off limiting your messaging within 160 characters. If you exceed the limit, mobile carriers will break the message into bits of 160 characters. Before being delivered to the intended customer’s device, the sets of text may be merged, although many times there are glitches in the process. Some carriers don’t perform text breaking or re-stitching functions. Still, other networks never transmit text messaging that’s beyond 160 characters.

Long text messages pose several problems, such as the possibility of not being delivered at all or reaching the recipient in a disorganized form. For sure, it’s undesirable for your potential customers not to receive your SMS or to receive your marketing messaging in a difficult way to understand. At any rate, SMS communication is inherently supposed to be short. Similarly, an SMS is no web content, and if you need the recipient reading it whole, avoid lengthy messaging.

Get the Timing Right

To optimize the benefits of your business sms marketing, you have to select great timing. Timming is important because of the nature of sms communications, considering that people usually don’t have to wait until the weekend, evening, or data activation to receive and read an sms. This is an aspect of sms marketing that you can tap into for maximum results.

Consider a local pizza joint that sends you an sms announcing incredible discounts just when you’re almost ordering lunch! Therefore, when potential buyers are more likely to require your services and offerings is the right timing for sending promotional messages. That time may be a certain period of the day, a single day of the week, or spell of the year.

You can have impressive results with a properly-executed business sms marketing plan. Pick the perfect time, target only subscribed potential customers with these sms, and keep the content short and precise.

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